The Local Farmer is a South Africa–based urban farming supplier supporting businesses with reliable access to fresh, sustainably grown produce. Since 2020, we have focused on delivering commercial-grade microgreens designed to meet the consistency, quality, and supply requirements of professional kitchens and retail environments.
Our urban farming model enables businesses to source, integrate, and scale fresh produce locally, reducing dependence on long supply chains while maintaining high nutritional value and flavour standards. We currently supply a curated range of Mighty Microgreens, grown for freshness, nutrient density, and dependable availability.
In addition to produce supply, we support businesses and partners interested in urban farming operations, providing structured systems that allow fresh produce to be grown and sold within established commercial frameworks.
Mighty Mushrooms will be launching soon, expanding our offering for food service, retail, and distribution partners seeking premium, locally grown produce.
The Local Farmer operates as part of the Infinity Brands portfolio—a franchise management, development, and advisory firm focused on building scalable, operationally sound businesses.
Infinity Brands supports franchise growth through structured systems, commercial strategy, and long-term brand stewardship. Our experience spans the establishment, franchising, and ongoing management of multiple high-performing brands across South Africa.
We specialize in expanding businesses through franchising, providing end-to-end support that includes operational frameworks, marketing execution, and continuous business consultancy. These services are delivered not only to franchisees within our portfolio, but also to independently owned franchisors seeking sustainable growth.
Infinity Brands currently manages a diversified franchise portfolio including: ACDC Express, Titan Electrical, The Local Farmer, The Gas Kings, and Garden & Pool Legends.
Our franchise network spans multiple industries and regions, supported by centralized systems and ongoing strategic oversight.
We work with entrepreneurs, operators, and investors exploring franchise ownership or structured brand expansion. Our team provides clear guidance on commercial requirements, operational expectations, and growth pathways.
Franchise & Business Enquiries
farmerjo@thelocalfarmer.co.za
📞 010 020 7721
Head Office:
21 Eastwood Office Park
11B Riley Road
Bedfordview
